Ariel Camacho was a Mexican singer and songwriter known for his work in the regional Mexican music genre, particularly sierreño and norteño. He gained popularity for his deep voice and heartfelt lyrics, often accompanied by the distinctive sound of the requinto guitar. Camacho was the lead vocalist and founder of the group Los Plebes del Rancho. His music resonated strongly with younger audiences, helping to modernize traditional styles. Sadly, his career was cut short when he died in a car accident in 2015 at the age of 22. Despite his brief time in the spotlight, his influence on the genre remains significant.